1 Percent Lists Indiana tops $110M in 2026 sales and opens bigger Indianapolis office

1 Percent Lists Indiana Real Estate says it has surpassed $110 million in sales so far in 2026 and moved into a larger Indianapolis office to accommodate growth. The discount brokerage now has nearly 20 agents across Columbus and Indianapolis as it expands in a market where sellers still have equity but face more negotiation.

Why it matters: - 1 Percent Lists Indiana Real Estate is growing in a market where homeowners have meaningful equity but can no longer rely on bidding wars to maximize sale prices. - The brokerage’s expansion shows demand for lower-commission selling options as transaction costs matter more to sellers.

What happened: - 1 Percent Lists Indiana Real Estate said it has closed more than $110 million in real estate sales so far in 2026. - The brokerage moved into a larger office at 6219 Guilford Ave Suite #100 in Indianapolis. - Drew Wyant leads the brokerage. - The company grew from a one-agent office in Columbus to nearly 20 agents working in Columbus and Indianapolis. - Wyant said the brokerage expanded because sellers noticed the value of protecting equity and agents responded to the model.

The details: - The brokerage began in Columbus, Indiana, as a single office with Wyant as its only agent. - The company operates as a low-cost, full-service real estate brokerage. - The seller-side commission is 1%, which the brokerage says helps sellers save thousands of dollars. - The company credited growth to recruiting top Realtors and a strong digital marketing presence built by One Click SEO. - Public data from Columbus points to three conditions that have helped the brokerage’s model. - Bartholomew County’s 2024 median household income was $81,019, statistically indistinguishable from the U.S. median of $81,604 and about 13% above Indiana’s $71,958, according to U.S. Census Bureau SAIPE data. - The typical Columbus home was worth $273,475 in August 2026, about 75% of the U.S. typical value of $365,856, according to Zillow Home Value Index data. - Columbus home values rose 16.5% from August 2022 to August 2026, compared with 4.7% nationally, according to Zillow. - The Federal Housing Finance Agency index showed Columbus up 21.3% from Q2 2022 to Q2 2026, versus 17.3% nationally. - Zillow data showed Columbus home values were still rising 2.5% over the past year. - From June to August 2026, an average of 17% of Columbus homes sold above asking price, compared with 30% nationally, according to Zillow. - From July to September 2026, 27% of active Columbus listings had a price cut, versus 20% nationally, according to Realtor.com. - Columbus had 21% more homes for sale than in the same months of 2019, while U.S. inventory was still 7% below 2019 levels, according to Realtor.com. - Columbus homes went under contract in 36 days on average in August 2026, compared with 53 days nationally, according to Zillow. - During the 2006-2012 housing bust, Columbus home prices fell roughly half as much as the nation’s in both of FHFA’s main indexes, and by 2012 prices had returned above their 2006 level.

Between the lines: - The Columbus market’s combination of decent incomes, lower-than-average home values and recent appreciation gives sellers more to protect when they list. - The data also suggests a shift away from the seller-dominant pricing power seen during the pandemic housing boom. - That environment tends to favor brokers that sell cost savings as much as service.

What’s next: - 1 Percent Lists Indiana is positioned to keep adding agents if sales momentum continues. - The Indianapolis office gives the brokerage room to absorb additional growth across both markets. - Sellers in Columbus and Indianapolis may continue weighing lower commissions against traditional full-commission listing models.

The bottom line: - 1 Percent Lists Indiana is turning a low-commission pitch into measurable scale, using market conditions that make selling costs harder for homeowners to ignore.