CBH Homes launches six weeks of holiday home tours and free photos in Treasure Valley

CBH Homes is kicking off CBH HomeFest this weekend across four Treasure Valley communities, offering free holiday activities, model-home tours and up to $50,000 in homebuyer extras through Dec. 12. The event is designed to draw visitors into 15 decorated model homes while giving prospective buyers a seasonal push on incentives and move-in options.

Why it matters: - CBH HomeFest combines holiday programming with a homebuying promotion, aiming to turn seasonal foot traffic into sales interest across the Treasure Valley. - The event gives local residents a free way to tour 15 model homes across four communities while exploring new-home options without an appointment. - The promotion offers up to $50,000 in extras on a new home purchase, which could lower upfront costs or improve affordability for buyers.

What happened: - CBH Homes is opening CBH HomeFest this weekend in Meridian, Nampa and Caldwell. - The event runs for six consecutive Fridays and Saturdays through Dec. 12. - Fifteen model homes are festively decorated across four communities: Jack’s Place in Nampa, Topaz Ranch West in Caldwell, Centerville in Meridian and Southridge in Meridian. - Visitors can walk through the homes, compare floor plans and meet with the CBH Homes team about available homes and the buying process.

The details: - Opening Friday, Nov. 6 from 4-7 p.m. includes free holiday card photos by appointment, face painting, stocking embroidery, live music, free hot chocolate, dessert and giveaways. - Holiday photo appointments include the CBH Holiday Photo Style Guide. - Opening Saturday, Nov. 7 from 1-4 p.m. includes free food trucks from 1-3 p.m., an Elf on the Shelf activity, Letters to Santa and a chance to win Indian Creek Plaza ice-skating tickets. - Saturday visitors also receive free swag. - The homebuyer offer can be used toward an interest rate buy-down, landscaping, appliances and more. - The promotion also includes a new refrigerator, washer and dryer, and a new Traeger. - CBH HomeFest runs every Friday from 4-7 p.m. and Saturday from 1-4 p.m. through Dec. 12. - Food trucks are scheduled on Saturdays from 1-3 p.m. - Event information, participating locations and photo reservations are available at cbhhomefest.com.

Between the lines: - CBH Homes is using a family-friendly holiday event to make the home-shopping experience feel less transactional and more experiential. - The mix of free photos, entertainment and food is designed to increase turnout and keep visitors on-site long enough to tour homes. - The incentive package signals a competitive effort to attract buyers during the holiday season, when housing searches often slow.

What's next: - CBH HomeFest will continue on consecutive Fridays and Saturdays until Dec. 12. - Visitors who want holiday card photos should reserve appointments in advance. - Prospective buyers can use the event to compare communities, review floor plans and discuss available incentives with CBH Homes.

The bottom line: - CBH Homes is pairing holiday fun with a sizable buyer incentive to drive attention to new homes across the Treasure Valley.