WNFC names Integrity 9 as exclusive sponsorship sales partner

The Women’s National Football Conference has tapped Integrity 9 Sports & Entertainment as its first league-wide sponsorship sales agency of record, aiming to turn record audience growth into national brand revenue. The move comes after the 16-club league posted strong 2026 engagement and attendance gains across broadcast, social, and live events.

Why it matters: - The WNFC is trying to convert growing attention in women’s tackle football into a larger commercial business. - The deal gives the league dedicated national sales representation as brands increase spending in women’s sports. - The partnership could expand sponsorship inventory across broadcast, digital, live events, and community programming.

What happened: - The Women’s National Football Conference named Integrity 9 Sports & Entertainment its exclusive sponsorship sales partner. - The league called Integrity 9 its first league-wide sponsorship sales agency of record. - The announcement was made Oct. 27, 2026, in Dallas. - Integrity 9 will work with league leadership to identify, develop, and secure national brand partnerships.

The details: - Integrity 9 is led by President Wes Engram. - The agency’s experience includes work with Live Nation, the Kansas City FIFA World Cup 2026 organizing committee, Rally House, and top-level athletes and entertainers. - The WNFC said the agreement supports its long-term commercial strategy. - Sponsorship opportunities will span the IX Cup, broadcast and digital media, league intellectual property, live events, athlete storytelling, and community engagement. - The partnership also creates room for integrated marketing programs tied to the league’s athletes, fans, and girls entering football. - The WNFC has 16 clubs.

Between the lines: - The deal signals that the WNFC is moving from audience-building to revenue scaling. - The league is positioning itself as a national sports property, not a niche local offering. - Integrity 9’s role suggests the WNFC wants more structured sales execution as it competes for national sports marketing dollars. - WNFC Founder and CEO Odessa “OJ” Jenkins said the league has spent years building demand and is now turning that demand into growth.

What happened: - The WNFC said its 2026 season produced 227.9 million social media impressions. - The league also reported 1.59 billion earned media impressions. - The 2026 IX Cup Championship drew 1.35 million unique views on ESPN2. - Attendance reached 30,912 fans nationwide, up 63%. - The league also counted nine national sponsors and partners. - Corporate partners include adidas, Dove, and Riddell. - The league said growth also came from expanding national television distribution, digital viewership, live events, and Got Her Back youth participation initiatives.

What's next: - Integrity 9 and the WNFC will pursue national sponsorships across the league’s platform. - The focus will be on building long-term commercial value around the IX Cup, media, events, and athlete-driven storytelling. - The league expects the partnership to help it capture a larger share of national sports marketing investment. - David Hayob, chief revenue officer of Integrity 9, said the agency is excited to help support the WNFC’s upward trajectory in the broader sports ecosystem.

The bottom line: - The WNFC is betting that record audience growth can now be matched with a more aggressive sponsorship sales push.