Jaguars open Stadium of the Future sales center with Advent’s Immersive Cube

The Jacksonville Jaguars opened a new sales center in Jacksonville, Florida, to help current and prospective season-ticket members preview and buy seats and hospitality options for 2028 and beyond. The center is built around Advent’s Immersive Cube, a customized LED environment designed to make stadium plans feel tangible before construction is complete.

Why it matters: - The sales center gives the Jacksonville Jaguars a way to sell future seating and premium hospitality before the Stadium of the Future is built. - The experience is designed to help buyers picture the new stadium and make ticket and suite decisions with more confidence. - The project ties the Jaguars’ future revenue plan to a high-tech fan experience at the point of sale.

What happened: - The Jacksonville Jaguars announced the grand opening of the Stadium of the Future Sales Center in Jacksonville, Florida. - The center is for current and prospective Season Ticket Members shopping for seating and hospitality options for 2028 and beyond. - The centerpiece is The Immersive Cube, created by Advent. - The Sales Center is at 501 Touchdown Dr. on the site of the former Jacksonville Fairgrounds property.

The details: - The Immersive Cube features a high-fidelity 10 million pixel LED environment. - The setup wraps the walls and floor into a 180-degree seamless canvas of motion and storytelling. - The Cube runs on Advent’s experience management system, the Advent Operating System, or AOS. - The Jaguars’ sales team can switch between thousands of customized scenes with a tablet. - The system helps the team show the placement of new seats, suites and other amenities at the new stadium. - Visitors can stand on the field or sit in sideline suites, ground-level suites and luxury suites above the 100 section. - The Jaguars’ Cube is the fourth one introduced in the past year by Advent’s digital experience team. - The installation was customized for the Jaguars’ needs. - Advent says the Cube is a real-time, spatial storytelling platform with a modular, high-fidelity LED environment that wraps walls, floor and ceiling into a 270-degree seamless canvas. - Advent says the platform uses a live rendering engine, so the environment responds in real time to guests, data and live inputs rather than looping fixed video. - Advent says AOS was developed from more than 12 years of research and development. - Advent says the Cube can move hosts between immersive worlds at the touch of a button and does not require a VR headset. - Advent says the Cube is built for permanent installations and relocatable deployments. - Advent says the Immersive Cube has also been used by the Cleveland Browns, the Las Vegas Athletics and Tepper Sports & Entertainment. - Advent says the company introduced Immersive Cube technology in 2025. - Advent says the company works with sports franchises, universities and corporate leaders. - Advent’s website is more information. - Advent’s social links listed in the release include LinkedIn, Instagram, Facebook, YouTube, TikTok and X.

Between the lines: - The Jaguars are using immersive technology to turn a future stadium concept into a sales tool now. - The customization pitch matters because stadium sales centers often rely on generic visuals, and the Jaguars are signaling a more tailored approach. - Advent is positioning the Cube as a reusable platform for teams and venues that need to sell unfinished or still-developing premium spaces.

What's next: - The sales center will be used to show seating and hospitality configurations for the Jaguars’ future stadium plans. - The Jaguars and Advent will likely rely on the center to support ticket sales conversations as the 2028 target approaches. - The release does not give an opening date for the stadium itself, but it makes clear that sales activity is already underway for future inventory.

The bottom line: - The Jaguars are trying to make a future stadium feel real today, and Advent’s Immersive Cube is the sales pitch engine behind that effort.