Waymark Real Estate adds broker support and AI to flat fee MLS selling

Waymark Real Estate says its Texas FSBO platform now pairs flat fee MLS exposure with AI tools and licensed broker support from pricing through closing. The company is aiming at sellers who want more control and lower listing costs without navigating the transaction alone.

Why it matters: - Waymark Real Estate is trying to move flat fee MLS beyond simple listing access and into full-sale support. - The model targets homeowners who want to sell without a traditional listing agent but still need help with pricing, disclosures, offers, contract terms, repairs, deadlines, and closing. - The company is positioning its service against percentage-based listing commissions at a time when consumer attention on real estate fees remains elevated.

What happened: - Waymark Real Estate launched a Texas FSBO platform that combines flat fee MLS listing, AI tools, and licensed broker support from pricing through closing. - The platform serves sellers in San Antonio, Austin, Houston, and Dallas. - Homes listed through Waymark are submitted to the applicable local MLS. - The company also plans to expand beyond Texas through a licensing model built around local real estate professionals.

The details: - Waymark’s service helps sellers research pricing, prepare a listing, work through the Texas Seller's Disclosure Notice, review offers, understand contract terms, evaluate repair requests, track key dates, and prepare for closing. - Homes are listed on the MLS through a licensed Texas real estate broker. - Sellers stay in control of the transaction while having tools and professional support available as the sale progresses. - Waymark plans start at $699 and do not include a percentage listing commission at closing. - The company cited one current listing priced at $524,000, where a 3% commission would equal $15,720. - Waymark uses AI to organize property information, help prepare listing content, explain documents, review information, and track sale steps. - Licensed broker support is available for decisions that require experience and professional judgment. - More information is available at the company's website.

Between the lines: - Waymark is betting that sellers want a hybrid model: low-cost MLS exposure plus guidance on the parts of the process that create the most risk. - The licensing strategy suggests the company wants to scale without losing the local-market knowledge that still matters in residential real estate. - The emphasis on commissions and the 2024 National Association of Realtors settlement shows Waymark is marketing into a fee-conscious market. - Michael Marelli, founder of Waymark Real Estate and a licensed Texas real estate broker, said the company built the platform because getting on the MLS is easy but selling the house is the hard part. - Marelli also said real estate is still local and that sellers should get professional judgment from someone who knows the market.

What's next: - Waymark plans to license its technology to experienced agents and brokers in new markets. - The company is expected to continue expanding its seller support model while keeping MLS listing access at the center of the product. - Further growth outside Texas will depend on local professionals using the Waymark platform to serve homeowners in their own markets.

The bottom line: - Waymark is packaging flat fee MLS, AI, and broker expertise into one FSBO service, aiming to make do-it-yourself selling feel less like going it alone.