Planet Home names Brooks Kelly national sales and development director

Planet Home has appointed Brooks Kelly as National Director of Sales and Development to help expand its distributed retail mortgage platform. The hire adds a veteran mortgage leader with nearly 20 years of experience as the company leans on sales development and team-building to drive growth.

Why it matters: - Planet Home is strengthening its retail mortgage growth strategy with a leader focused on sales development and loan originator performance. - The appointment reflects the company’s push to expand its distributed retail platform through training, accountability and operational support. - Kelly arrives with nearly 20 years of mortgage experience and a team of loan originators and operations professionals, which can accelerate production and recruiting.

What happened: - Planet Home appointed Brooks Kelly as National Director of Sales and Development. - Kelly is licensed in 20 states and holds NMLS #208792. - Kelly will lead sales development initiatives and support growth of Planet Home’s distributed retail platform. - The company announced the hire on July 16, 2026, in Meriden, Connecticut.

The details: - Kelly started in new home sales before moving into mortgage lending in 2007. - His background includes branch and sales leadership roles. - Kelly has coached loan originators nationwide and helped teams grow through education, accountability and relationship-building. - Planet Home described its business as a specialty finance company focused on servicing and producing mortgage loans. - The company’s services span origination, servicing and affiliated services. - Planet Home operates as a DBA of Planet Home Lending, LLC (NMLS#17022). - Planet Financial Group, LLC is the parent company of Planet Home Lending, LLC.

Between the lines: - The hire signals Planet Home wants more than volume growth; it is investing in leadership that can develop other leaders inside the retail channel. - Kelly’s experience building teams through difficult market cycles suggests the company is prioritizing durability and execution, not just near-term production. - The company’s emphasis on customer experience and business growth points to a strategy that ties loan officer development directly to consumer retention.

What's next: - Kelly will focus on sales development and helping loan originators grow their businesses. - Planet Home is expected to continue expanding its retail platform with a stronger emphasis on coaching, support and operational discipline. - Kelly said he is excited to help develop teams and support more families on their path to homeownership.