Activated Insights releases 2026 home care benchmarking report

Activated Insights released its 2026 Home Care Benchmarking Report on July 15, 2026, using its largest survey cohort to date and focusing squarely on home care. The report highlights a widening gap between agencies that measure performance and those that do not, with median revenue for agencies tracking every client inquiry more than double that of agencies that do not.

Why it matters: - The 2026 report points to a growing performance divide in home care. - Agencies that measure key metrics appear to be converting that discipline into higher revenue, stronger referrals, and better operating results. - The findings matter because the report spans sales and marketing, recruitment and retention, finance, training, operations, and client and employee experience.

What happened: - Activated Insights announced the release of its 2026 Home Care Benchmarking Report on July 15, 2026. - The report narrows its focus to home care and uses the largest survey cohort in the report’s 17-year history. - The annual benchmarking report is built on provider-reported data from home care agencies across the U.S.

The details: - Agencies that track every client inquiry report median revenue of $3.15 million. - Agencies that do not track every client inquiry report median revenue of $1.40 million. - The revenue gap has widened for five consecutive years. - Todd Austin, president and COO of Activated Insights, said the agencies pulling ahead are measuring what matters and acting on the results. - The report’s six themes include satisfaction’s role in referrals and revenue. - The report also examines why caregiver turnover has stalled even as shortages ease. - Another theme is the gap between compliance training and real-world skill-building. - The report points to rising revenue alongside rising cost pressure. - The report also covers automation as a structural part of agency operations. - The full report is available at the benchmarking report. - Activated Insights will host a webinar on July 21 to walk through the six key themes shaping home care in 2026. - Registration is available at the webinar registration page.

Between the lines: - The headline finding suggests measurement has become a competitive edge, not just an administrative exercise. - The widening revenue gap implies that agencies with better visibility into performance may be better positioned to manage growth, labor pressure, and service quality. - The report’s emphasis on automation suggests home care operators are treating technology as part of core operations rather than a back-office add-on.

What's next: - Activated Insights will unpack the report’s findings during its July 21 webinar. - Home care agencies can use the 2026 data set as a benchmark for sales efficiency, staffing, training, and operating performance. - The report may shape how operators think about measurement, retention, and automation over the next year.

The bottom line: - In home care, the data suggests that measuring performance is increasingly tied to revenue and resilience.