Brasstown Beef adds home delivery and new website

Brasstown Beef launched a redesigned website and a home delivery program for customers within 90 miles of Greensboro, North Carolina. The move expands direct-to-consumer access to premium Angus beef for households, chefs and restaurants across the Triad and nearby communities.

Why it matters: - Brasstown Beef is making premium farm-direct beef easier to buy online and receive at home. - The new delivery radius covers customers in and around Greensboro, expanding access beyond traditional pickup and in-store retail channels. - The launch is aimed at families, home cooks and chefs looking for consistent, traceable beef from a single farm source.

What happened: - Brasstown Beef announced a redesigned website at www.brasstownbeef.com and a new home delivery program. - The service now delivers within a 90-mile radius of Greensboro, North Carolina. - The company also said the site supports online shopping for curated beef boxes and subscription delivery. - Brasstown Beef said the website includes information for restaurants and chefs sourcing farm-to-table beef.

The details: - Brasstown Beef is a family-operated cattle farm in the mountains of western North Carolina. - The farm says it selects animals for superior genetics and uses a nutrition-focused feeding program. - The company says that approach produces beef with strong marbling, rich flavor and consistent quality. - Brasstown Beef sells all-natural Angus beef through its website. - The company said the new site is designed to make it easier for shoppers to learn about the farm, review products and place orders. - Brasstown Beef said customers in North Carolina's Triad and surrounding communities can now order for doorstep delivery. - The company contrasted its direct model with grocery store beef sourced from multiple suppliers and sometimes produced with growth-promoting hormones.

Between the lines: - The website launch and delivery rollout signal a push to build a tighter direct-to-consumer brand around quality, transparency and convenience. - Brasstown Beef is positioning itself as an alternative to commodity meat channels by emphasizing farm practices and consistent product standards. - The emphasis on chefs and restaurants suggests the company wants more than household orders and is building a broader premium market.

What's next: - Brasstown Beef said all products are available through its website. - The company also listed pickup options across North Carolina, South Carolina, Georgia and Florida. - Home delivery remains limited to the 90-mile Greensboro area for now.

The bottom line: - Brasstown Beef is using a new website and local delivery to make premium beef more accessible while sharpening its direct farm-to-table pitch.