Loud! OOH puts billboard prices on display in Leeds

A new Leeds-based out-of-home agency is using two side-by-side billboards to show how much a 48-sheet can cost, with one board displaying a customer quote of £650 and the other Loud! OOH’s £325 rate for the same site. The campaign targets the industry’s opaque pricing and is aimed at making outdoor advertising feel more accessible to small businesses.

Why it matters: - Loud! OOH is trying to change how small and medium-sized businesses shop for billboard advertising. - The campaign argues that hidden pricing, not sticker shock, keeps many SMEs from considering outdoor advertising. - The agency is also making a broader point about transparency in a sector where prices are rarely public.

What happened: - Two adjacent 48-sheet billboards on York Street in Leeds are showing different prices for the same advertising site. - One billboard displays a genuine customer quote of £650. - The other billboard shows Loud! OOH’s rate of £325 for the identical site, size and two-week booking period. - Loud! OOH, a newly launched independent out-of-home agency, booked the boards as a public pricing demonstration.

The details: - The campaign is designed to challenge pricing practices in the UK out-of-home market. - Most billboard and transport advertising is not priced publicly, which usually pushes buyers into enquiry forms, discovery calls and delayed proposals. - Industry research shows many SMEs assume outdoor advertising is beyond budget before they ever see a price. - Jamie Roberts, founder of Loud! OOH, said small businesses often like the idea of billboards but assume they cannot afford them. - Roberts said the agency decided to show pricing instead of repeatedly explaining it. - Roberts said the sales process is where many SME campaigns lose momentum. - Loud! OOH publishes its rates openly online, which remains uncommon in the sector. - The agency’s pricing is available at Loudooh pricing. - Loud! OOH says it has no markups or hidden fees. - The agency plans and buys billboard, digital out-of-home, bus, London Underground and airport advertising across the UK. - Loud! OOH works with businesses ranging from a single two-week billboard to multi-format national campaigns. - The agency was founded in 2026 and is based in Leeds and London.

Between the lines: - The campaign is as much about process as price. - Roberts is betting that transparency can shorten the sales cycle and keep time-poor owners from dropping out before they see a number. - The choice of Leeds city centre appears intentional because it puts the message in front of commuters, workers and shoppers with enough dwell time to compare both boards. - Roberts said the campaign is meant to make the point quickly, before viewers have time to overthink it. - Leeds also gives the agency access to a strong independent-business community that fits the campaign’s target audience.

What's next: - Loud! OOH will continue pushing its open-pricing model online. - The agency is positioning itself to win campaigns from SMEs that have considered outdoor advertising but assumed it was too expensive. - The Leeds billboard stunt may serve as a proof point for future sales conversations across the UK.

The bottom line: - Loud! OOH is trying to make billboard buying simpler, faster and more transparent by putting the price in public view.