Party supplies market to nearly triple by 2031

A new Allied Market Research report projects the global party supplies market will grow from $12.3 billion in 2021 to $28.8 billion by 2031, driven by e-commerce, theme parties, urbanization and rising demand for eco-friendly products. North America led the market in 2021, while domestic use and tableware/disposables held the biggest shares in their categories.

Why it matters: - The party supplies market is set to expand sharply over the next decade, signaling steady demand across consumer celebrations and commercial events. - Growth in online retail and event-driven spending could reshape how party supplies are bought and sold. - The shift also creates room for eco-friendly products, new designs and broader product categories.

What happened: - Allied Market Research projected the global party supplies market will rise from $12.3 billion in 2021 to $28.8 billion by 2031. - The forecast implies a 9% compound annual growth rate from 2022 to 2031. - The report said the domestic use segment held the largest share in 2021 and is projected to grow at an 8.6% CAGR through 2031. - The tableware/disposables segment led by product type in 2021 and is projected to grow at a 7.6% CAGR. - The supermarket/hypermarket channel held the largest share in 2021 and is projected to grow at a 7.3% CAGR. - North America held the largest regional share in 2021 and is expected to remain the dominant region during the forecast period. - The report was published July 1, 2026.

The details: - Party supplies include balloons, games, pinatas, tableware, banners, home decor, take-away gifts and other event accessories. - The market is being shaped by changing fashion and trends, themed events and product innovation. - Leading brands supply items for birthdays, graduations, anniversaries, Christmas, Halloween and other occasions. - The report said wider distribution through online stores, supermarkets, hypermarkets and specialty stores has improved access for buyers. - E-commerce is expected to be the fastest-growing sales channel during the forecast period because of broader product choice, time savings and home delivery. - Demand is also being supported by growth in wedding planning and event management. - Manufacturers are launching eco-friendly party supplies, which the report said should add to market growth. - The market is segmented by product type, application, distribution channel and region. - Product categories include balloons, banners, pinatas, games, tableware/disposables, home decor, take-away gifts and others. - Application segments include commercial use and domestic use. - Distribution channels include convenience stores, e-commerce, supermarket/hypermarket, specialized stores and others. - Regional coverage includes North America, Europe, Asia-Pacific and LAMEA. - Key players listed in the report include Party City, Unique Industries, Martha Stewart, American Greetings, Pioneer Worldwide, Hallmark, Shutterfly, Artisano Designs, Chinet and Oriental Trading Company. - The report included a sample PDF download link: Get Sample PDF Of This Report. - The report included a purchase inquiry link: Inquiry Before Buying.

Between the lines: - Urbanization is a major demand driver, with the report citing a United Nations projection that the world’s urban population will rise from 55% now to 68% by 2050. - The report ties urban growth to stronger spending on ceremonies, parties and events. - The COVID-19 pandemic hurt sales as social distancing and gathering limits reduced events and purchases. - That disruption accelerated the move toward online buying and away from crowded physical stores. - Theme parties and character-branded products point to a market that increasingly sells experiences, not just supplies.

What's next: - E-commerce is expected to keep gaining share as consumers continue to favor convenience and home delivery. - Eco-friendly product launches may become a bigger differentiator for brands competing in the category. - North America is expected to retain a leading position, but the report also points to continued growth across other regions. - Continued expansion in event management and wedding planning should support demand through 2031.

The bottom line: - The party supplies market is evolving from a seasonal, in-store category into a broader, digitally driven market with multiple growth drivers and a long runway to 2031.