AutosToday adds 0-10 Deal Score to car listings

AutosToday launched Deal Score on July 1, 2026, giving shoppers a numeric way to compare vehicle listings across its marketplace. The feature is designed to show stronger deals faster and help dealers price inventory with more context.

Why it matters: - Car shoppers often see multiple listings that are labeled the same way even when the deals are not equal. - Deal Score gives buyers a faster way to compare vehicles and focus on options that better match their budget and needs. - The feature also extends to AutosToday for Dealers, giving dealerships another tool to assess pricing and positioning.

What happened: - AutosToday launched Deal Score, a new marketplace feature that rates vehicle listings on a 0-10 scale. - The feature went live on July 1, 2026, for all new and used car listings on the AutosToday marketplace. - The launch took place in Illinois. - Tony Gashi, founder of AutosToday, said his experience as a dealership owner helped shape the platform.

The details: - Deal Score is meant to go beyond a simple “Good Deal” or “Bad Deal” label. - A 9.5 score and an 8.0 score are meant to give shoppers a clearer read on which listing stands out. - AutosToday built the feature on its vehicle database and marketplace data. - The score compares each vehicle with similar listings using price, mileage, buyer demand, recent price changes and selling speed. - AutosToday says the result is a faster shopping experience that helps buyers identify stronger opportunities. - AutosToday says Deal Score also helps shoppers feel more confident before they contact a seller. - The feature is integrated into AutosToday for Dealers, the company’s inventory intelligence platform. - Dealers can use the platform to better understand how a vehicle may perform and how to price and position it. - AutosToday is an automotive marketplace that connects shoppers, private sellers and dealers through vehicle listings, market data and VIN-powered insights.

Between the lines: - The launch signals a push toward more granular pricing signals in online car shopping. - The 0-10 scale is designed to reduce guesswork in a market where broad labels can flatten meaningful differences. - For dealers, the same scoring framework may make inventory decisions more data-driven and more consistent across listings.

What's next: - Deal Score is now available across AutosToday’s marketplace listings. - The company is likely to use the feature as part of both consumer shopping and dealer inventory tools. - AutosToday for Dealers will continue to serve as the company’s inventory intelligence platform.