Sold by Data launches free San Diego tool for ranking listing agents

By AI, Created 4:55 PM UTC, May 18, 2026, /AGP/ – Sold by Data has launched a free platform for San Diego home sellers that ranks local listing agents using verified transaction data instead of paid placements or opaque algorithms. The service aims to give sellers clearer, performance-based guidance when choosing an agent for one of the biggest financial decisions they make.

Why it matters: - San Diego home sellers can now compare listing agents using measurable performance data instead of marketing claims. - The platform is designed to surface the agents most likely to deliver stronger results on price, timing and listing success. - The service is free for sellers, lowering the barrier to using data when choosing representation.

What happened: - Sold by Data launched a real estate technology platform for San Diego home sellers on May 12, 2026. - The tool ranks the top three listing agents in any zip code using public transaction records. - Sellers can use the platform at soldbydata.com by entering an address. - The service is currently available to home sellers in San Diego County.

The details: - The rankings are based on sale-to-list price, days on market, failure rate, local knowledge and experience. - The platform uses current and closed transaction records that are visible to the seller. - Sold by Data does not use proprietary algorithms to set rankings. - Sold by Data does not accept payment from agents to improve placement. - Sold by Data earns a referral fee from the agent only when a transaction closes. - Sellers can change the weight of each metric based on what they care about most. - A seller focused on speed can give more weight to days on market. - A seller focused on price can emphasize sale-to-list ratio. - The Sale-to-List Price metric compares an agent’s average sale-to-list ratio with the median for similar homes in the same zip code, property type and quarter. - The Days on Market metric measures how many days faster or slower an agent sells than similar homes in the same zip code, property type and quarter. - The Failure Rate metric measures the share of listings that expired, were cancelled or were pulled before sale. - Local Knowledge counts how many homes an agent has closed in the zip code over the last three years. - Experience counts total homes closed across all areas over the last five years.

Between the lines: - The launch targets a pain point in residential real estate: sellers often rely on subjective recommendations instead of hard performance data. - By tying its revenue to closed transactions, Sold by Data is positioning its incentives around completed deals rather than paid visibility. - The customizable ranking model gives sellers more control, but it also means the “best” agent depends on the seller’s priorities.

What’s next: - Sold by Data plans to continue serving San Diego County sellers through its free ranking tool. - The company is pitching transparent performance data as the main decision aid for sellers choosing a listing agent. - Home sellers can contact hello@soldbydata.com for more information.